In a remarkably short time, economic globalisation has changed the world's economic order, bringing with it new challenges and opportunities. Europe cannot compete in this new environment unless it becomes more innovative and responds more effectively to consumers' needs and preferences. The European Union possesses extraordinary potential for innovation. Europe has a longstanding tradition of producing breakthrough inventions; it has a wealth of creative people and can build on its cultural diversity. Users can get various facts and figures for an insight into the strengths and weaknesses...